Creating Shared Value in Sweden : A study about factors influencing implementation of the concept

Sammanfattning: While capitalism can be held responsible for many of the numerous social and environmental issues that haunt us today, corporations hold great power and possibilities to compensate for the damage they cause. A solution can be the implementation of Creating Shared Value (CSV), which builds on identifying societal needs and approaching these as business opportunities. By doing so, value can be created for society whilst driving business results. The purpose of this thesis is to examine what factors influence the implementation of CSV in companies operating in Sweden. Data was collected through semi-structured interviews with experts who have worked with CSV. Factors that influence the implementation of CSV policies and practices, as well as factors that influence whether these lead to the desired goal of shared value creation have been extracted. The findings suggest that the public’s prevailing distrust towards companies’ engagement in solving social issues is the most noteworthy barrier for implementation of CSV, while managerial buy-in and understanding of the concept represent the strongest enabler. Getting lost in rhetoric and belief in the concept as well as focusing too strongly on measuring procedures illustrate the two greatest risks for implemented CSV policies and practice to become decoupled from the end goal of shared value creation.