Full Fart Framåt, Håll Tätt Bakåt?! : En studie om ekonomi och sportsliga resultats inverkan på allsvenska fotbollsklubbar

Detta är en Kandidat-uppsats från Södertörns högskola/Företagsekonomi; Södertörns högskola/Företagsekonomi

Sammanfattning: The economics of football during the last decades has gone through a dramatic transformation. The most considerable change for both European and Swedish football clubs, is the ongoing increase of total revenues. Despite increasing revenues, several clubs experience financial problems and difficulties. This has led to a point where clubs require a proper business strategy with economics playing a big part. The previous research on the field has been dedicated to the link between sport performance and economics, but above all on English and Spanish football clubs. The purpose of this study is to examine and analyze the impact of a potential correlation between sport performance and club economy. Different economic variables were examined during the period of 2010-2016 in Swedish elite league for men, Allsvenskan. In the study, the results show a link between club economy and sport performances, which previous studies have already proved. Player salaries measured highest among the examined variables, although none showed a strong correlation.

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