”Dags att ta tillbaka det som en gång var vårt och visa fingret till medelklassen” : en netnografisk studie kring Instagramkontot Klasshats förhållande till second hand-fenomenets uppsving

Sammanfattning: This bachelor thesis “Time to take back what was once ours and give the finger to the middle class’ – A netnographic study focusing on the Instagram account Klasshat and their relationship to the upswing of the second hand-phenomenon” studies the popularization of second hand clothes consumption through a class and fashion perspective. Even though the history of the second hand market is closely connected to the working class, the academic research of resent years lacks this perspective. Through a netnographic method this study aims to fill that gap and shed light on the discussions concerning used clothing taking place on the Instagram account Klasshat (a left wing political account which presents a different, more negative view than mainstream media). This thesis follows second hand clothing’s journey from shame to status filled objects. Furthermore the study shows how second hand consumption can be viewed as a trickle-up-phenomenon, but how its diffusion is closely connected to class.