Marknadsplanering, en utmaning för bilåterförsäljare : En studie om hur ekonomisk information & budgetering påverkar marknadsplanering inom bilbranschen.

Sammanfattning: This study gives a understanding how car retailers structure and decide their marketing activities by using a marketing plan. We also integrate budgeting and using of economic information as a supplement for structure the marketing plan. In this study we analyze if there is any different between two different car retailers located in Sweden and how they use their marketplan.