The Recycling Barge - A research investigating recycling behaviours in Älvstaden

Sammanfattning: Title: The Recycling Barge. A research investigating recycling behaviours in Älvstaden. Thesis Degree: Master’s degree in Logistics and Transport Management Authors: Minda Langmoen and Louise Thörn Supervisor: Johan Woxenius Purpose: The purpose of this thesis is to identify the current recycling behaviour in regard to bulky waste for citizens in Älvstaden. Also, what the citizens demand in order to use a recycling barge. Finally, to examine how a logistics system connected to the recycling barge should be designed in order to create the most preferable solution. Research Questions: In the context of Älvstaden: (1.) How do residents recycle bulky waste today? (2.) What do residents demand in order to recycle bulky waste on the recycling barge? (3.) How should the logistics system, connected to the recycling barge, be designed in order for residents to use it? Methods: This research is an experimental case study with a qualitative approach. Both primary and secondary data has been used for data collection. The main source for the empirical framework is based on a survey performed with 206 respondents and two interviews. The empirical and theoretical results have been compared in the analysis. Main findings: The research has identified that people do not reflect much upon their recycling habits. There exists a lack of knowledge in regard to the handling of bulky waste. Although, most of the respondents went by car to a recycling center located outside of the city center to dispose bulky waste. The current recycling solution for bulky items are perceived as inconvenient and residents demand a convenient system. The willingness to use the recycling barge was generally high. Some factors were crucial for residents in order to use the barge. For example, distance to the barge, opening hours and the opportunity to hand in products for second hand. A service that ease the movement of items to the barge can also increase the willingness to use it. In addition, an efficient logistics system must be designed in order to provide the visitors with a good overall experience. Waste management triggers the first mile in a reverse flow. In this case, it is important to engage residents to use the barge and thereby initiate the reverse flow. The recycling barge is an opportunity to reach for a more sustainable Gothenburg and increased living standard for citizens.