Internationalization Process of Two Swedish Firms--The Case of Vaderstad AB and ContextVision AB

Sammanfattning: Background: In recent years globalisation has become the recipe for companies to enter foreign market in order to increase sales. Today internationalisation strategy is not limited to large firms as small and medium size firms have taken the challenge to explore international market in order to achieve a sustainable competitive advantage. In this thesis, I and my co-author intend to investigate the internationalisation process of two Swedish firms, Vaderstad AB and ContextVision AB. Purpose: Our aim is to develop a model to provide a solid explanation of today’s Internationalization process. The model will be generated on the basis of studying three models, and the two Swedish firms’ Internationalization process. The model will also be inspired by Luostarinen&Welch (1988 in Kosonen, 1991) dimensions of internationalisation. We aim to suggest this model to firms which intend to begin internationalization process. Result: Two Swedish firms in our thesis conduct different internationalization strategies when they go to international market. Based on the empirical evidence and previous researches it is possible to develop a new model that can provide a holistic view of a firm internationalisation process