Styrsätt i plurala organisationer mot ökad målöverensstämmelse

Sammanfattning: Purpose: The purpose of the study is to examine how plural organizations use different control methods in order to achieve goal congruence. Methodology: A qualitative case study has been conducted. Theoretical perspectives: The theoretical chapter covers the value-creating business model through a compilation of previous research and theories of result- and action control. Empirical foundation: The empirical data is based on semi-structured interviews with two Swedish retail chains. A smaller proportion of secondary data, consisting of the annual reports of the companies, have been used. Conclusions: The study has resulted in the conclusion that there are differences in the control of the retail chain’s different operating functions. Company-owned stores are characterized by action control while the franchise units in some areas are completely unregulated by management. A similarity in how management control the chain’s brand can be distinguished. Verification that the concept is maintained is upheld by action control of all stores to prevent compromising the chain’s uniformity. Reduced uniformity can affect the brand negatively, which is not consistent with organizational goals.