Är Instagram en pådrivande faktor till utvecklande av Ortorexi? : En kvalitativ innehållsanalys om hur flödet av bilder på Instagram påverkar unga kvinnors kroppsuppfattning, fysiska aktivitet och matvanor i relation till fenomenet ortorexi.
Sammanfattning: The aim of this study was to explore if young women aged 18-20 years experienced that Instagram affected their body image, their physical activity and their eating habits in relation to the phenomenon orthorexia. The method for the study was a qualitative content analysis based on semi-structured interviews with four young women with the age of 18-20 years old. The results showed that Instagram affected young women's body image, their physical activity and their eating habits. Primarily body image and physical activity were most affected, eating habits were less affected. The results showed that there were both a positive and a negative impact, but by far a negative impact. Respondents experienced feelings like anxiety and guilt when, for example, a training session did not go as planned or after they had eaten an unhealthy meal. Their mindset and emotions that came forward in the results were partly linked to the phenomenon of orthorexia. The young women were adversely affected by the pictures and videos on Instagram and also by other social media. They exposed themselves to develop mental and physical ill health. Society should consider prioritizing the young women to prevent them from falling into the mindset that is similar to the phenomenon of orthorexia.
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