Genusordningens rival eller medielogikens kompanjon? : En kvantitativ studie av könsrepresentationen i Kamratposten och SvD Junior.

Sammanfattning: Equality between women and men is one ongoing question. Even though women represent half of the world's population she is barely visible in any media. Global, national and lokal studies shows that the man is, and has been, medially over-represented for a very long time. But equality is not just about the quantitative space, but also the general presentation. Therefore, this study examines gender representation and stereotypes in the Swedish childrens papers Kamratposten and SvD Junior. By a quantitative content analysis two coding schemes have been constructed based on Yvonne Hirdmans theory about the gender order, Stuart Halls representation theory and Jesper Strömbäcks theoretical summary of the media logic. By analysing both text and pictures this study have been able to answer its three issues. The result is later presented with both diagrams and descriptive text where it shown how the outcome goes against the previous researches and this study is by that in some cases unexpected. In summary both Kamratposten and SvD Junior contains about the same percentages girls/woman and boys/men. This sort of equality is not common in earlier studies. However, the stereotypes is a very common occurrence in both papers which also have been proved to be the most prominent features in other Swedish media. For example, girls/women are quoted primarily within softer subjects, such as family, feelings and relationships. Instead, boys/men are quoted within harder subjects like sport, games and science. The total result of this study thereby shows that the papers is very much identical in every sense.