Medarbetarnas syn på CSR : En kvalitativ fallstudie av ett IT-företag
Sammanfattning: The purpose of this study was to gain a deeper understanding how employees perceive their company’s Corporate Social Responsibility (CSR). The study is partially based on earlier studies about employee engagement and attitude toward CSR, and how CSR-communication effects the employee. The empirical data was collected via semi structural interviews with eight employees and the CSR-responsible at a multinational IT-company. Findings of the study show that the employee has different experience regarding CSR. The most known area of CSR was what the company worked with to lower its carbon dioxide emissions. A lot of what the employees knew about their company’s CSR was related to their own daily assignments. When it came down to what the employees’ own engagement with CSR, the respondents did not think they had much power in what they could do. The employees generally perceived the CSR communication as most informative and more targeted toward customers and shareholders. In conclusion, the employees perceive their company’s CSR more positive if they have worked more with it.
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