Fast Service in Fast Fashion-En kvantitativ studie av kundrespons till självserviceteknik i fast fashion

Sammanfattning: The success of self-service technology in retail grocery stores cannot be ignored, and the fact is that every other grocery store in Sweden has implemented the self-scanning or self-checkout systems. The trend is that the technique is spreading into other markets with potential to increase productivity for companies and enhance the service for customers. Fast fashion is one branch that is left untouched by the development in payment processes, and despite the leading companies extensive focus on fast service, the concept of self-service technology has not yet been tested. This paper undertake a quantitative, experimental approach to the issue and examines the effect self-checkout would have on Fast fashion- customers. By presenting a scenario with and without self- checkout and afterwards asked about the respondents experience, we can provide the marketing world with new insights. Self- checkout is not an enhancing factor in Fast fashion, and overall, the Swedish respondents are not affected by the personal interaction change that comes with it.