En studie om navigerbarhetens påverkan på användbarhet och användares tilltro till e-handel för begagnad kurslitteratur

Sammanfattning: The rise of e-commerce in combination with an increased interest in second-hand products have resulted in multiple marketplaces where buyers and sellers can meet. One area where marketplaces of this kind is used is course litterature, where students often buy and sell used books. The purpose of this report is to study how a web application for buying and selling second-hand course litterature can be designed to affect the perceived usability and trust mainly based on navigability. During the development stage, two user tests were conducted to study how the introduction of new functionality and design affected the usability and trust of the web application. The test results indicate that a website’s search functionality can affect its perceived navigability both negatively and positively depending on how well it meets the users’ expectations. Furhermore, the test results confirm the theory about the importance of link- and button-labels for website navigability.