"Alla borde egentligen vara lika mycket värda" : Hur retoriska övertygelsemedel kan öka medvetenheten om och förändra ungdomars attityder till sexuella trakasserier

Detta är en Kandidat-uppsats från Mälardalens högskola/Akademin för innovation, design och teknik

Författare: Sarah Larsson; [2018]

Nyckelord: Informationsdesign; textdesign; retorik; multimodalitet;

Sammanfattning: Statistics, reports and research show that sexual harassment is a common problem in high schools and that young people have a negative attitude towards the problem and do not take it seriously. One of the main causes of the current attitudes is the ignorance that young people have when it comes to sexual harassment and what it means, but also when it comes to norms, gender equality and LGTB, something that requires more information as well as talking about it in classrooms. The subjects are rarely discussed at school and the schools themselves have no information material available to increase the knowledge of young people. Another cause of sexual harassment in schools is the fact that young people have a misleading idea of what sex is, but also about how girls and boys are expected to be and act according to community norms. The fact that their behavior never ends up having consequences makes it possible for them to continue. Similar attitudes are also shared by many adults, which reinforces the wrong idea young people have. Previous research shows that the three rhetorical convictions, ethos, pathos and logos, can be used in texts and information to influence and change people's feelings, thoughts and perspectives, which in turn can lead to a change in attitudes. Based on a rhetorical analysis and focus group interviews, this study has come to the conclusion that ethos, pathos and logos can be used in an information folder about sexual harassment, norms, gender equality and LGBT in order to raise awareness of these topics, which could then contribute to changing the audience's approach and attitude towards the problem.

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