Glad fast ändå inte glad : Emojiers betydelser och användning

Detta är en Kandidat-uppsats från Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

Sammanfattning: Emojis are colorful pictorial icons used in day to day conversations via SMS and on plenty of different platforms, available for everyone today, but not yet studied to an extent even though they they are highly ambigous. The aim of this study is to find which semantic meanings emojis can have, if gender or age is a causing factor and if any norm for when and how emojis should be used exists among the users. Through a digital survey uploaded on different platforms and sent to different companies, the results show that misconceptions do happen, and that they happen often. However, gender does not seem to matter to the same extent as age. There is also evidence pointing to the users following some rules when it comes to what emoji should be used when and when no emoji should be used at all.

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