Mobile-service Development within the Mobile Arena Cluster - Case Study of Mobile-service Design Process
Sammanfattning: The purpose of this case study was to explore the socio-technical contexts of mobile service development within a network, the Mobile Arena Cluster functioning in Malmö, in the South of Sweden. The main research question was: how do the members of the Mobile Arena Cluster develop Mobile services. In order to answer the question, it was necessary to research first the cluster and its contexts. The research of the Mobile Arena Cluster with its networks was conducted with an e-survey and interviews, and the findings were examined through Cluster Theory of Porter (1998). Because one of the goals of the study was to provide the Mobile Arena Cluster with new ideas for a more competitive cluster, the results were reflected to the cluster literature and statements of a cluster specialist. The second phase of the study found out, how the Mobile Arena Cluster members act in the design processes when developing the mobile services. The cluster members were interviewed in their actual working environment and the findings were analysed through Activity Theory (AT). Because another goal of the study was to identify, how the Mobile Arena cluster could improve their mobile service development processes, the findings were reflected to the HCI design literature that advises in developing user-centered, interactive product or service concepts. According to the findings concerning clustering, the Mobile Arena cluster could develop their network by organising more co-operational activities in order to attract new members and fostering innovations. Organizing its activities and acquiring new kinds of competences - such as a cluster leader - would benefit the cluster. The findings of the service development process gave a slight indication that also specialised competences like that of an Interaction Designer could be useful in the mobile service design contexts.The iterations and usercentered approach, recommended by HCI literature, was natural part of the development process of the cluster, even if a more versatile and systematic use of HCI design methods would benefit the Mobile Arena Cluster.
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