When can superfast fashion be green?
Sammanfattning: Although that the textile-industry is considered the world’s second most climate affecting industry, consumption seems to never cease. The Swedish start-up project Streamateria provides new opportunities through a distributed production-line that offers bio-degradable garments through 3D-printing technology, with the ambition to meet consumer demand for "fast fashion" The aim of the study is to identify the environmental implications and potential benefits as well as disclaimers related to Streamaterias offering. The study also provides an overview of current state of science on sustainable textile production. The study is conducted by using a quantitative method based on a literature study combined with interviews with experts in the field. The study's results show potential benefits of Streamateria's production model. By producing fashion in direct relation to where the consumers are located, at the transaction point, the model has potential to reduce transportation needs, amount of process stake-holders as well as putting over-production and waste to a potential zero, while granting full traceability. The study shows that Streamateria’s model of production is foremost expected to have environmental benefits on the occasions when it replaces a newly made garment that is only expected to be used on one-off occasions, but also that this specifically is a crucial consumption need to solve from an environmental perspective.
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