The Rotary Floor Stand : Development of shop fitting for H&M

Sammanfattning: H&M are making their own store interior in-house. They are continuously updating their interior products in order to achieve better quality, design and function in the stores. One of H&M’s key interior products is the Roundrail, which is seen in all H&M stores all around the world. Quality controls showed that current Roundrail could not meet the requirements of quality and function and that an improvement was needed in these areas. A new design was also requested since the current one does not correspond to the desired store expression. The goal of the thesis project was to develop an interior product for H&M that should replace the Roundrail. The overall objective of the development was to secure the quality, improve the features and to create a design that matches desired store expression. This has been conducted by using methods of design and product development. A theoretical study was done within stakeholders and how to involve them in the process, in order to develop a product that fulfills its purpose. This study served as a basis for a comprehensive data collection, which was conducted to find out the stakeholders and their opinion about the current product and requests for the new one. The findings were the foundation for the entire development work. The stakeholders were also involved in the concept generation process, which resulted in a large number of ideas. The concept that was considered to have the greatest potential and credibility was further developed and the product’s design, functions, detailed construction, manufacturing methods and material were defined. The development work focused on creating a durable product that gives a sense of quality and that enables a great presentation of the clothes. The product should also be contemporary, inviting and synchronized with the other interior. This has been achieved by improving selected functions and by creating a new design. This degree project has resulted in complete material for producing a prototype of the Rotary Floor Stand, with two different suggestions of top shapes. H&M had the definitive decision in which of the two tops they will proceed with. A prototype of this product will be produced to be able to evaluate it. The Rotary Floor Stand will possibly be further improved to achieve the final goal: launching the product in H&M’s stores in 2017.