Styrmedel som ett verktyg för att minska köttkonsumtionen i Sverige

Sammanfattning: The process of producing meat by growing crops to feed animals which ends up on the consumer's plate contributes to major environmental damage. Too high consumption of mainly red meat contributes to increased risk of cancer. The aim of the study is to review how the consumers attitude are regarding reducing meat consumption and to find out which control means suits best. A literature and survey study claims that meat consumption is far too high and this contributes to various negative effects. The survey consisted of 14 questions shared via Facebook. From the survey it was found that women consume more environmentally friendly meat compared to men; women are also more positive about reducing meat consumption and more women have reduced their meat consumption over the last 5 years. The introduction of control means contributes to both positive and negative impacts. Above all, the introduction leads to reduction of greenhouse gases, which gives Sweden a chance to achieve the environmental goal of limited climate impact, which is currently not attained. It should be taken into account that a total stop in meat consumption could make it harder to achieve other environmental objectives such as a varied agricultural landscape, a rich diversity of plant and animal life. Based on the result, informative control means are the best workable and easiest to apply in society. When the consumer is more aware of the need for reduced meat consumption, it can take "stricter" control means, such as administrative and economical control means. The study indicates that it is better to motivate the consumer to change their meat consumption than to punish them if they do not.