Kosmetisk turism : en kvalitativ studie om konsumtionen av kosmetisk turism

Sammanfattning: The object of the study is to examine the consumption of cosmetic tourism from the consumer's and the producer’s viewpoint and to examine what factors help individuals choose to travel overseas to consume cosmetic surgeries. The method used in the study was a qualitative examination, where we interviewed seven individuals. Five of the individuals have gone through the process of surgery overseas, one is a Swedish surgeon that’s working on Akademikliniken and lastly we interviewed one person who runs a company in Sweden that arranges trips overseas with the purpose of going through a surgery. The collected data was analyzed with support of the consumer society and Gidden's theory about modernity and self-identity. The final discussion shows that cosmetic tourism is a growing phenomenon and the extent of it is growing in today's society and that the main factors that have shown to affect the choice is trust and competence within the clinic and the surgeon, and women’s dissatisfaction with their bodies.