Storytellings effekter : på individens upplevda tillhörighet- och samhörighetskänsla.

Detta är en Kandidat-uppsats från Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

Sammanfattning: Using the communication tool storytelling, in group processes is very popular. Storytelling can be used to motivate group members to collaborate and pursue common goals. Humans have many different needs, but one of the biggest and most important, besides food and water, is the need to belong. The need to belong can be met by being involved in different group constellations. A well-tested model in group psychology is the FIRO model, which suggests that all groups go through different stages in their work towards pursuing their common goal. How well the group manages to create the unity that the individuals in the group strive for depends on how well the group works in the respective stages. The purpose of this essay is to investigate whether individuals feel that they have a stronger sense of belonging and faster achieve an affinity sense of belonging to their assigned group, if storytelling is used as a communication tool. A quantitative research method has been implemented by collecting databased on an experimental study. Ninety questionnaires were collected and analyzed, where the participants were divided into two different experimental groups. Based on a scenario they were then asked to answer the questionnaire where half of the surveys contained a scenario with storytelling, and the other half contained a scenario without storytelling. From the essays result, it was found that storytelling contributes to individuals feeling a stronger sense of belonging to their assigned group. Storytelling does however not contribute to individuals faster achieving an affinity sense of belonging to their fellow group members. The essays results aim to be applied to different types of working groups. By a working group, we refer to different types of groups within different subjects such as professional groups, study groups and training groups etcetera. In this essay, these groups will be referred to as assigned groups. This is done to minimize the risk that the reader will confine themselves to focusing solely on working groups within organizations. The following essay is written in Swedish.

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