Den skolstrejkande flickansom blev världsberömdklimataktivist : En kvalitativ och kvantitativ innehållsanalys av hur Greta Thunberg gestaltats i svensk dags och kvällspress

Sammanfattning: Since Greta Thunberg started her environmental school strike in August 2018 she has become a world famous activist and has been portrayed in news media everywhere. The aim of this bachelor study has been to examine how Greta Thunberg has been portrayed in the Swedish news media through examining two daily press newspapers and two evening press newspapers. This resulted in analyzing articles in Aftonbladet, Expressen, Dagens Nyheter and Svenska Dagbladet. By using a qualitative and a quantitative content analysis we investigated three different events connected to Greta Thunberg through published articles. During 2018 the event that started her journey, which is the school strike, was selected as one of these happenings. During 2019 we chose her UN- speech in New York, and for the last event her speech at the World Economic Forum's Annual Meeting in Davos was chosen. By choosing these specific events we could build a perception of what the media's portrayal of Greta Thunberg has been like during these three years. Therefore this study also aimed to answer the following research questions: - How has Greta Thunberg been portrayed in the daily press and the evening press? - Has the portrayal of Greta Thunberg changed over time? In this study we used the Framing Theory and also the protest paradigms as guidelines and we also applied von Zabern & Tulloch (2020) and Bergmann & Ossewaardes (2020) different frames. This study then led to an identification of a new framing of Greta Thunberg which we named “Speaking without speaking”, mostly consisting of what politicians and celebrities are saying about Greta Thunberg in the press. We also found that by examining these specific events that Greta Thunberg has been portrayed in different ways. Therefore we could also conclude that the framings and portrayals of Greta Thunberg changed throughout time. This means that she went from being portrayed as a young girl skipping school for the climate, to a world famous environmental activist and finally becoming a trustworthy leader. Therefore our study shows that Greta Thunberg was being undermined due to her young age in the ibeginning, but as her status grew the media changed their portrayal of her into the role model that she has become today.