Döende vacker stad : Det komplexa arbetet med att göra en oattraktiv plats attraktiv

Detta är en Kandidat-uppsats från Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

Sammanfattning: Background: There’s currently a growing competition between locations to attract visitors, tourists and residents. By increased competition, combined with it’s become more convenient for people to move between locations, it’s become more difficult for rural areas to compete against larger venues. Outshopping has led to that it become harder for shops to establish, and established shops have needed to shut down. This has resulted in less jobs and that larger investments has failed to happen. Tingsryd is no exception of this phenomena and they have experienced and suffered because of the growing marketplaces in neighboring towns. This has resulted in that Tingsryd has become less attractive. It’s not easy to create an attractive place and it requires careful, strategic and long-term work. It’s important to distinguish itself from other locations and prove why the specific location is better and more attractive. Research question: How can Tingsryds center commerce become attractive to people who don’t live in the city? Purpose: The purpose is to develop proposals on how Tingsryds center commerce can be attractive. Methodology: A case study has been conducted. An epistemological approach with hermeneutic focus has been used. The study had a qualitative and deductive approach. Primary data has been used with supplemented secondary data. To collect the empirical material, semi-structured interviews were conducted. Research findings: The study conclude that in order to make a place attractive the place first need to identify their current status and situation. Then they need to create an image of the place and what kind of message they want to send. Lastly they need to show the image that has been created.

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