Analys av positiv auditiv feedback och dess koppling till ökat risktagande hos nätpokerspelare
Sammanfattning: This study has experimentally determined the effects of reinforcing positive auditory feedback within online gambling. The effects were measured in respect to bet sizing and the pace of gameplay. Higher bet sizes and a faster pace of gameplay signify a higher gambling stake taken by gamblers. The aim of this report has therefore been to settle whether the presence of positive auditory feedback within online gambling could result in greater risk taking amongst online gamblers. To examine this, 41 students of the Royal Institute of Technology in Stockholm participated in this study by each of them playing 15 rounds of virtual Blackjack. 21 of these students received positive auditory feedback on winning rounds. 20 students did not receive any positive auditory feedback on winning rounds. Previously made research has reported reinforcing sound effects in online gambling to cause a physiological arousal within online gamblers. The results of this study suggest that a physiological arousal caused by positive auditory feedback after winning rounds increases the size of bets being placed amongst low experienced male online gamblers. However, the pace of gameplay is not affected by positive auditory feedback after winning rounds amongst male online gamblers. This study also suggests that a physiological arousal caused by positive auditory feedback after winning rounds does not increase the risk taking amongst female online gamblers. An increase in the size of bets being placed or an increase in the pace of gameplay has not been recorded amongst the female online gamblers of this study whom received positive auditory feedback on winning rounds.
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