Identitet, jämförelse och kultivering på sociala medier : En kvalitativ studie om användares resonemang kring relationen mellan sociala medier, det psykiska välbefinnandet samt synen på den egna identiteten.

Sammanfattning: This study aims to increase the understanding regarding the relationship between social media use and mental well-being. By doing this the study further aims to contribute with qualitative insights to a research-field dominated by quantitative studies. By means of semi-structured interviews, users reasoning regarding social media uses potential effects on their mental well-being and perception of their own identity was investigated. The empirical data was later analyzed using social identity theory, social comparison theory and cultivation theory. Results showed that social media use can affect mental well-being and the perception of one's identity in a number of ways, with the type of interaction being an important factor in regard to outcome. Positive interactions like connecting with friends and like-minded, were linked to positive effects on mental well-being. While negative interactions, like comparison of one’s own appearance, success or activity with others were linked to negative effects on well-being. Potential reasons why and suggestions for further research are discussed in the study’s conclusion.