Vänner på Instagram? -En kvalitativ studie om Instagram, identiteter och vänskapsrelationer hos unga vuxna.

Sammanfattning: Previous research has shown that social media impacts people's identities as well as their online communication as they maintain their online friendships. This study strives to further examine the relationship between daily Instagram usage in young adults’ life and its effect on their friendships and identities. The purpose of this study is to create an understanding of how young Instagram users' friendships function today, in order to achieve an understanding about the nature of the friendships as well as create an appreciation on whether Instagram usage influences a person's identity. The study is conducted through in-depth interviews with six young adults aged between 18-22 years. We analyze our respondents’ friendships through the application of Hartmut Rosa's framework, which describes the accelerating society (2014) and Sherry Turkle’s (2017) discussion on how friendships are affected by social media and not least the significant use of mobile phones. We found in our study that young Instagram users both have pure relationships as described by Anthony Giddens (1999) as well as superficial relationships. We also found that the character of the relationship depends on whether it occurs in real life or online through Instagram. Our study suggests that Instagram usage does not prohibit pure relationships but rather supplement them with superficial relationships that occur via Instagram. In addition, Instagram is utilized to present a desired identity (Goffman 2011). The users are to different degrees aware of whether this is their “true” identity or just a way of making an “impression”. Goffman (2011) is implying that the everyday presentation effect the self-image in different ways.