Är AI din nya designpartner? : En explorativ studie av designers upplevelser av att samskapa med en generativ AI

Detta är en Kandidat-uppsats från Södertörns högskola/Medieteknik

Sammanfattning: The development of Artificial Intelligence (AI) is advancing by the day and AI is now a major part of our daily lives. As it evolves, new applications are being introduced and created to make the user's everyday life easier. The aim of our study is to review the potential for generative AI to act as a tool to support co-creation for designers in creative, exploratory processes. The methodology of the study was a qualitative investigation in the form of an experiment and a subsequent interview with five participants, comparing the experience of traditional individual idea generation with idea generation supported by a generative AI. The results show a generally positive attitude towards AI as a co-creation tool, especially for independent idea generation and in freelancing. It was found that users can be reminded of details that are easily overlooked. We also found that inconsistency can be used as a tool,even though it deviates from the general guidelines for AI systems that exist today. 

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