Busy Doing Good or Business Doing Good?

Detta är en D-uppsats från Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

Sammanfattning: The last decade's focus on social entrepreneurship (SE) can be seen as a response to increasing global social challenges. By combining social and environmental values with economic goals, SE has been proven to be a powerful tool in confronting these challenges. Due to its many benefits, it is crucial to increase the knowledge of SE in order to create better conditions for it to emerge. Although the role of gender has been explored in the context of commercial entrepreneurship (CE), little is known about the role of gender within SE. Women are shown to have more values connected to altruism and care than men, which is why it is interesting to deepen the understanding of gender also within SE. By conducting a comparative study on social and commercial entrepreneurs, including interviews with 10 female and 10 male entrepreneurs, this study aims to investigate why and how SE emerges, and the role of gender in this context. By applying intention-based theories, the findings suggest that antecedents of engaging in entrepreneurship differ between social and commercial entrepreneurs, and between women and men. However, as economic growth helps gaining social impact, and as there is an emphasized importance of social values in entrepreneurship in general, the emergence of social and commercial entrepreneurship is more similar than different. The results further imply that social entrepreneurs often engage in challenging markets requiring creativity and risk-taking in order to find a suitable business model. Concerning gender, it was found that women to a higher degree than men involve social values in their business model, regardless of being a commercial or social entrepreneur, while men expressed more monetary and growth-related drivers. By understanding antecedents and the role of gender in the emergence of SE, the study contributes with knowledge on how to encourage and support SE.

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