Kringtjänster för fastighetsmäklare

Sammanfattning: The amendment of a law which is expected to come may well have a significant impact on the Swedish real-estate broke market. The law change will probably have an effect in the number of ways real-estate brokers will compete as a result of the increasing variety of services offered. In order to gain competitive advantages brokers must be at the forefront in the development regarding the changing market. To do so requires that the company chooses an appropriate range of peripheral services that are profitable. The problem is to choose the “right” services to convey. The purpose of this paper is to describe the services that are in demand for transmission and how the agents can work to meet the demand of this new market. The authors intend to propose on how Swedish brokers can identify the demand for, and extend its range of, services and thus maximize returns. The authors have worked on the basis of a deductive approach with open questions at the qualitative interviews. This is to capture as much information as possible about the subject by possessing as much knowledge as needed to conduct relevant discussions at the interviews. Qualitative interviews have been conducted with both Swedish and Danish brokers to enable a comparison between these respective markets. The reception of a new law is very positive among the brokers surveyed in Sweden who sees good opportunities to profit from a service that currently is included as a service in a quantity of broker chains. In order to gain a profitable addition to the current ranges Danish brokers have identified alternative financing and insurance offers to be key elements of supply. For further development of the service range the individual broker must obtain good customer diligence to determine the demand that exists locally.