The Role Of Online Video Advertising In Brand Awareness

Detta är en Magister-uppsats från Karlstads universitet/Handelshögskolan (from 2013)

Författare: Abubakar Abdulrahman; Citra Hussien; [2019]

Nyckelord: Online video advertising; Brand Awareness; Instagram; Fashion industry; Kuwait;

Sammanfattning: The purpose is to examine the role of online video advertising in brand awareness. In order to provide marketers information regarding the impact online video advertising has on its customers, as online video advertising is increasing in relevance in terms of creating brand awareness.

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