E-handel och integritet : en studie av svenska e-handelsföretags information angående personuppgiftshantering i övergången till GDPR

Sammanfattning: This study was conducted during a period of time from transition from old legislation to the new data protection regulation GDPR. With the introduction of GDPR, higher demands are placed on how companies inform their customers about their personal data management. GDPR demands, among other things, that information about personal data management should be clear and accessible, which requires companies to ensure that their text that inform about personal data management achieve good structural and intellectual accessibility. Previous studies show that users generally find it hard to understand such types of texts as they tend to have an advanced and bureaucratic language. This study was conducted in three steps that examined structural and intellectual accessibility and how companies in e-commerce context state that they handle personal data. The first step showed that only nine out of 85 companies had made adjustments and changes regarding information about personal data in accordance with the GDPR. The second and third step showed that the majority of the nine companies that had made the transition to GDPR achieve good structural accessibility, but that many of the companies need to improve the intellectual accessibility regarding the information about personal data management.