I politik och praktik : En studie av kulturpolitikens inverkan på två kulturbärandeorganisationers retorik

Sammanfattning: Author: Niklas Johansson Director: Olle Duhlin Title: In policy and practice – a study of how the cultural policy have effected the language of two cultural institutions. Background: The swedish cultural policy’s raison d’être is to safeguard all the inhabitants right to experience culture. Since 1997 the development in the field has resulted in an economisation and commersialisation were the culture more commonly is looked upon as a mean of reaching a higher rate of employment or financial growth. The concept of cultural planning and new public management are today part of the cultural pollicy debate which in its turn has effected the goals and ways to evaluate fulfillment. Purpose: The purpose of this study is to show how the cultural policy in the swedish regions effect the language in the annual reports of the cultural institutions and how these documents have developed since 1997. This to further the knowledge of ho wchanges in the cultural policy effects the comunication of the cultural organisations. Method: This is a qulaitative study conducted in a inductivly. The empirical data consists of annual reports from two cultural organisations in Kalmar for the period 1997 to 2013 respectively. The empirical data been analysed using a discourse analythic procedure. Conclusions: The study has concluded that the organisations has worked towards a greater clearity in the way of describing their work and especially their target audience. The study has also been able to conclude that the language has changes during the period and suffered an economisation due to the changes in the cultural policy. The study has also been able to conclude that a commersialisation has emmerged in one of the studied organisations which in its turn has effected the way it conceives iself and its surondings.