Vad påverkar beslutet att donera pengar? Sambandet mellan värderingar samt personliga tendenser och beslutet av att donera pengar till ett välgörande ändamål

Sammanfattning: This thesis investigates the relationship of values and personal tendencies with the decision to donate money to a particular charity. The relationships between empathy, materialism, individualism, internal and external values and the preferences for four charities are investigated. The four charities consist of: research, social work in Sweden, wildlife and international work. As a basis for this thesis a web based survey was employed gathering responses from 236 individuals. The result showed some significant relationships between values and tendencies and the decision to donate money to a particular charity.