Var? När? Hur? : En kvalitativ studie om strategisk planering i småföretag

Sammanfattning: This is a qualitative study about the strategic planning in small businesses. The study will answer the question: How formalized is the strategic planning progress in small businesses? Strategic planning is used to plan the company's direction and which goals they want to achieve. A lot of theories talk about the strategy planning in large businesses and not about what applies for small businesses. The purpose of this study is to observe the strategy planning process in small businesses and analyze if they do it the way theories say. To do this we collected information from known theories in the strategic field and compared this with the results from interviews with five different companies. This led us to the conclusion that small businesses do use strategic planning but not by following a linear and proactive planning process.