The Journalists' Poison

Detta är en Magister-uppsats från Lunds universitet/Företagsekonomiska institutionen

Sammanfattning: Thesis Purpose: The main purpose of this research is to critically examine journalists’ work situation at SR from an identity perspective. Methodology: This thesis research concerns a case study, conducted from an interpretative, qualitative perspective. Theoretical Perspective: Previous research concerning Identity, Identity struggle and Dis-Identification provide a theoretical basis. This research is linked to theories regarding freelancers, newcomers and psychological contract. Empirical Foundation: The empirical basis for this research is a case study on Sveriges Radio AB in Malmö, were the interviews provide the main empirical basis. Conclusion: Being a journalist is a strong source of identity. However, dis-identification with SR’s employment politics results in a soft struggle. This leads to a hard struggle, which implies difficulties in defining the self-identity, since the profession is a crucial part of their self-identity.

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