Kan användning av olika typer av språk påverka vem som känner sig inbjuden till en organisation?

Sammanfattning: The purpose of this study was to investigate whether there is a gender difference in potential employees' experiences of an organisational description due to the language used. The research questions were "Does the type of language in an organisational description lead to women and men feeling differently regarding job appeal?", "Does the type of language in an organisational description lead to women and men feeling differently regarding belongingness in the workplace?" and "Does the use of communal or agentic language lead to different levels of identity threat for women and men respectively?". The survey was conducted through a quasi-experiment in six randomised groups where gender affiliation and organisational description constituted the dependent variables. The study participants (N = 203, 108 women and 92 men) were recruited through a convenience sample. They were randomly assigned one of the three organisational descriptions with either communal, agentic or neutral language. Standardised questions were answered regarding job appeal, belongingness and identity threat. The study's main findings were that women felt less job appeal and belongingness and higher identity threat in the agentic organisational description. At the same time, men did not show any difference in either job appeal, belongingness or identity threat in any organisational description.