"Men det är väl en vanesak" : En intervjustudie kring lokaltidningen i läsplattan

Sammanfattning: The objective of this study was to investigate how the local newspaper readers felt about reading the local newspaper in a tablet device, such as the iPad. We wanted to study the attitudes from consumers towards tablets and if the traditional local newspaper can be substituted with a tablet device.   We decided to use qualitative interviews as our method. The selection of respondents was based upon age, whether or not they had a subscription and if they owned a tablet device or not. We accomplished fifteen interviews with respondents living within the area where the newspapers of Barometern and Oskarshamnstidningen are spread.   The study shows that the majority of the respondents who already had a subscription tended to lack interest in changing their traditional newspaper consumption. Their habits of reading the local news on paper were strong. Meanwhile the non-subscribers showed a more positive attitude towards reading the newspaper in the tablet.   The biggest advantage with the tablet, that the respondents mentioned, was the possibility to access the newspaper anywhere they liked as well as the function to enlarge the text. Many respondents also described the tablet as convenient and comfortable. The disadvantage generally mentioned was the impossibility to share the tablet newspaper in two parts and read it at the same time. Also mentioned was that the tablet was expensive and some respondents found it hard to use.