Behavioural Intention in the M-commerce : A study of the usage of M-commerce applications in Indian market

Sammanfattning: Background: Online shopping through mobile has become very popular around us today because of the unique value proposition of providing easily personalized, local goods and services at any time and anywhere. However, still, there are some challenges for users to adopt m-commerce as whole. This thesis has done to find the factors of the acceptance of m-commerce in India. Purpose: The purpose of this study is to identify the determinants of the acceptance of m-commerce applications in India. Method: For this study, quantitative research was used to gather data. The author decided to reach the target groups for the survey through different social media platforms and the survey questions were based on the user acceptance model. Conclusion: The results show that M-commerce has  developed in India  but still people are not aware about to use this because of the lack of literacy, this may not be barrier for mobile adoption but it’s a huge challenge for the m-commerce where consumers may need to enter their username and password and these should not be compromised to third party.