Att vara en i mängden… : En studie om religiös isoleringpå Facebook

Sammanfattning:

The purpose of Att vara en i mängden… – En studie om religiös isolering på Facebook (Running with the pack… – A study on religious isolation on Facebook) is to gain an understanding of religious isolation between Christian, Jewish, Muslim and non-religious people. Further, the purpose is also to gain insight on how Christians, Jews and Muslims experience Facebook as a platform for expressing religious identity. The study was made using a concurrent mixed method, combining quantitative and qualitative methods, targeting Swedish Facebook users. The theoretical framework behind the study is The Spiral of Silence, by Elisabeth Noelle-Neumann.The results indicate that religious isolation exists, and that it effects how prone users are to self-disclose about their religious identity. Also, the study shows that public opinion does not affect how prone users are to self-disclose. Rather, it is determined by the perceived opinion of the people in the user’s Facebook network. Due to the algorithm used by Facebook to filter users’ newsfeed, the recommendation to all Facebook users is to deliberately show interest to a diversity of religious content