Webbradion : ett nytt medium

Sammanfattning: The purpose of this essay is to study the role of web radio in Sweden. To fulfill the purpose we have done a case study of two Swedish radio stations: Sveriges Radio AB, which is a public service station, and a commercial station called Mix Megapol. By interviewing two persons from each station and analyzing the contents of their web sites, we have tried to see how the relationship between radio, Internet and web radio looks like. Thus, our method is qualitative. We have come to many conclusion of which some are: The new medium web radio borrows qualities from the traditional radio. At the same time the radio borrows qualities from the Internet to be able to resist competition from the newer medium. The web sites that offer web radio contain a lot of functions that allows the users to listen interactivly. We have also been able to find differences between the public service station and the commercial station when it comes to web radio. Financial aspects lead to different conditions for the two types of radio stations.