Incorporating CSR with Corporate Strategy : A Case Study of Electrolux Professional Laundry 

Detta är en Kandidat-uppsats från Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

Sammanfattning: Corporate Social Responsibilty has increased in importance over these decades. Due to several drivers it is important for companies to initiate and communicate these CSR initiatives, in order to benefit from them. This increased demand on responsibility from companies creates an urgency for the company to satisfy this need. This has led to the concept of “Greenwashing” which is a miscommunication of CSR values. This opposes the integration of CSR into the corporate strategy which is a more effective method of initiating CSR. This study will examine CSR initiatives alignment with corporate strategy, composing a case study on Electrolux Professionl Laundry Ab.

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