”Det är så formellt och kallt” : En studie om hur fastighetsmäklare bör utforma och anpassa informationmed juridiskt innehålltill köpare av bostadsrätter
Sammanfattning: Konsumentverket and Fastighetsmäklarinspektionen show that the ignorance of responsibilities, rights and obligations when buying a house or an apartment is a common problem among buyers and sellers, which often leads to misunderstandings. When buying a home, the buyer receives a lot of information from the real estate agent in a situation where major decisions are made and where it may be difficult to comprehend the information. Text analysis shows that the information is not always adjusted to those who will read the information, nor the context where the information is presented. The information often lacks a clear visual hierarchy and is not adjusted to the recipient's cognitive conditions. They often contain a lot of information, are difficult to read and lack the graphical elements and clue structures that could facilitate reading and provide a better understanding of the information in the text. The linguistic is also at a high level, which can lead to misunderstandings and dissatisfied buyers and sellers. Theories show that visual hierarchy, plain language, cognition theories and text and image in collaboration could be used in an informative text to make it easier for the recipient to understand, facilitate reading and help the recipient to orientate himself/herself in the text. Based on comparative analysis, readability analysis and interviews, this study has come to the conclusion that visual hierarchy, clear language principles, cognition theories and text and image in collaboration could be useful in an informative text that contains a legal content, made for buyers of an apartment or a house. This could help facilitate reading, make it easier for the recipient to comprehend and help the recipient to orientate himself/herself in the text.
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