Shame to cool? : An empirical study on how Flygskam has affected demand for domestic flights in Sweden

Sammanfattning: Throughout the last few years, Flygskam, a norm against air travel, has grown steadily in Sweden due to its emissions. Flygskam is a Swedish word referring to the shame that follows air travel since it runs counter to the norm behavior. This thesis investigates the effect of Flygskam on demand for domestic flights in Sweden using synthetic control and panel data for 2003-2019. The results indicate that Flygskam seems to affect the domestic passengers in Sweden, estimated to be approximately 22% lower in 2019 than the counterfactual, significant on a 1% level.