Bilpool - en hållbar mobilitetslösning för landsbygder? En fallstudie av bilpoolspiloten i Brösarp

Sammanfattning: The purpose of this essay is to study the potential of a carpool as a sustainable mobility solution in rural areas, by studying the usage of the carpool pilot in Brösarp, Tomelilla municipality. The essay seeks to answer the following research questions: how is the carpool being used today? Which are the barriers for using the carpool? What can be done to motivate an increased use of the carpool? Semi-structured interviews with three carpool users in Brösarp, and one expert in sustainable mobility were made. The research finds that the main purpose for using the carpool today is to try it out, but also as a complement to the own car. The main barriers for using the carpool are that it does not seem to meet any needs; the cost; uncertainties regarding availability; inexperience, habits and behaviours. Furthermore, to motivate an increased use, the study suggests a more thorough and inclusive design process of the carpool. It could also be important to identify possible target groups, and to present them with information and marketing. The results indicate that a carpool could, in combination with other means of transport, be a sustainable mobility solution for some persons living in rural areas.