Hanterar du risken eller hanterar risken dig? : En studie ur ett genusperspektiv om småsparares känslomässiga påverkan bakom investeringsbeslut

Sammanfattning: Extensive studies show that risk has a large impact on investment decisions. In addition, studies also show that risk behavior varies between men and women, where women tend to behave more risk averse. The purpose of this study is to examine how private investors make their investment decisions under risk but also to see if there are differences between men and women. The methods used in this research consists of a web survey that has been distributed via social media and interviews, to hear how private investors reason about investment decisions. The result from the web survey show that age and income does not affect investment decisions or their risk behavior. Neither does their own assessed willingness to take risk or knowledge in investments. The women in this research consider themselves to be more risk averse than men. However, when testing for their actual risk behavior, results show that women take more risk than men. Therefore, there are differences in investment decisions between women and men.