Exploring RFID technology adoption in Spanish oranges suppliers that handle RFID-tagged pallets

Sammanfattning: Purpose: The purpose is to explore a potential adoption of RFID technology in Spanish oranges producers´ outbound flow of the grey RFID-tagged plastic pallets that are delivered to Swedish wholesalers. The exploration will be focus on aspects regarding RFID technology, like level of knowledge and awareness, the willingness to invest on it, the attitude of the companies regarding the adoption, the technological competence and the financial situation needed for adopting this process innovation within their plants. Design/Methodology/Approach: Exploratory case study was the methodology selected for this thesis. On the one hand, this was done by studying and reviewing literature concerning RFID adoption and implementations. One the other hand, several visits to Spanish oranges producers were performed in order to collect data and to analyze the particular situation of each company. Findings: This thesis uses existing theory and research to explore a potential adoption of RFID in Spanish oranges supplier’s plants that export to Sweden using RFID-tagged pallets. The thesis also provides insights about challenges and opportunities for those companies by the exploration of technological, economic and organizational aspects that could impact on the potential adoption. Limitations: There are several factors to think of when RFID adoption explorations are made. Thus, it is not possible to make in-depth studies of all relevant factors that affect these adoptions within the scope of this master thesis. Despite there are several supply chain actors that will take place in this work, only the Spanish producers and the exploration of RFID in those plants are within the scope of this 6-months study. Practical implications: For companies and logistics researchers dealing with technology innovations such RFID adoptions, this thesis will provide insights, reflection and inspiration for further studies.