Sharenting, ett etiskt dilemma : En studie av familjer på YouTube
Sammanfattning: A picture tells more than a thousand words. When our parents grew up they had a camera with a film roll that they elicited to put in a frame on our walls with a purpose to show to friends and families that visited our home. Kids of today are on social media in front of hundreds of spectators before they are even born. Vloggers’ display of private lives in public is something that many parents do around the world today. It's a competition about the followers and the more you expose yourself and the more privacy you show, the more followers you get. Many people and above all families live on their YouTubechannel and do it as a fulltime job which puts pressure on them to always deliver something interesting to keep their followers intact. Our purpose with this study is to find out if parents consider before they publish their kids on YouTube. We want to find out how different families in different situations handle kids' right to a private life and in which contexts they represent their kids. To be able to answer our purpose we used a netnographic observation on YouTube. The theoretical frameworks that we used are Goffman's dramaturgical perspective and Hall´s theory about representation and encoding/decoding. We also lean on Baudrillard and his theory about the consumer society to put our analysis in a bigger framework. The results that we found are that in some of the families in our study, the line between privacy and publicity are being erased as the media culture is penetrating private lives. In some situations you can clearly see that the kids, by their bodylanguage, tell that they want to be in their own private sphere and not in the spotlight.
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