Intresse för digitalisering? : en undersökning av hur samhällets digitalisering framställs i Biblioteksbladet 2012–2016

Sammanfattning: The aim of this thesis is to examine how interested the library sector is in digitalization. In an attempt to study this, I have studied the articles in Biblioteksbladet from 2012–2016. My starting point was that digitalization affects the Swedish libraries and that the subject therefore would have a prominent role in the library magazine. The aim of this thesis is also to generate knowledge about how digitalization affects the retail sector and the library sector to visualize similarities and differences between how operators from private and public sector are affected. Three text analytical surveys were conducted: a survey inspired by quantitative content analysis, a survey inspired by qualitative content analysis and a qualitative comparative survey. The agenda-setting theory was used as an analytic tool to analyze the interest in digitalization. Theories from the business field and previous research were used in order to compare how digitalization affects the retail sector and the library sector. The results of this thesis show that about eight per cent of the articles in the magazine from 2012–2016 is about digitalization. The subject is mentioned in all of the studied magazines except one. This shows that digitalization is treated to a considerable extent in Biblioteksbladet, which is in line with my hypothesis. My study also shows that digitalization is presented as a challenge to the libraries in the majority of the articles. This means that digitalization tends to be evaluated negatively in the material. It proved to be difficult to draw clear conclusions about the library sector’s interest in digitalization using these methods. The interest that appears in Biblioteksbladet doesn’t necessarily reflect the rest of the library sector’s interest. Another result is that there are several similarities between how digitalization affects the retail sector and the library sector. This is a two years master’s thesis in Library and Information Science.