Från personal till HR - En kvalitativ studie av arbetsannonser från två olika decennier
Sammanfattning: This report aims to examine how the HR-managers role has changed during the last threedecades by analyzing job descriptions from job adverts published in 1990 and comparing themto similar adverts from 2019. The report is based on a qualitative analysis of job adverts. A totalof 24 adverts were analyzed and used in the study.The HR-managers role has evolved to become more strategic today than 30 years ago, but thechange found in this study is not radical. There is though, a clear change in the amount ofsupport given from HR-managers to other managers and management teams in theorganizations, and HR-managers are also more involved in management teams and in their worktoday than they were 30 years ago. The HR-role is also portraited as a much more value creatingresource in the organization in today’s job adverts comparing to the ones published in 1990.Another finding is that the rhetoric used in the job adverts from 1990 are quite different fromthe ones from 2019 when comparing words used for work tasks, especially regarding strategicand value creating work tasks.
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