What influences the Swedish opinions on entomophagy

Sammanfattning: This study is an introduction of the learning of key aspects affecting Swedish people’s acceptance of edible insects, in Växjö and Gothenburg. The study aims to assess the attitudes of people towards edible insects. Public general knowledge about edible insects as well as their perception about benefits that comes with insects is explored. This study tries to contribute to the introduction of edible insects and to get a deeper understanding of how you can influence people’s attitude toward insects. To understand the Swedish acceptance of edible insects this study makes use of the Theory of Planned Behaviour, which is a theory that tries to predict behaviour based on attitude, social pressure, and perceived control over the action. By studying these three categories and the addition if it is morally right or wrong to consume insects, the paper tries to identify what influences the perception to improve it long-term. To get an in-depth understanding of the categories affecting behaviour and perception, this study will make use of semi-instructed interviews. The study will establish three criteria for sampling, gender, age, and education and aims to collect adequate information by using snowball sampling.