From Reporting to Analytics: Leveraging Business Intelligence in enabling organisations’ transformation towards becoming data-driven

Sammanfattning: Today, the world contains an unimaginably massive amount of digital information, increasing ever so rapidly and bringing about a wide range of opportunities across industries such as predicting future trends, combating crime to name a few. As a result, more and more organi-sations are investing heavily in Business Intelligence (BI) with the hope of gaining insights through data and analytics and hence become data-driven. However, despite the massive in-vestment in BI many organisations still struggle in becoming data-driven. Thus, in this study we explore how organisations can transform to become data-driven by leveraging BI. A quali-tative study was conducted with subject experts responsible for managing data, business intel-ligence and analytics. The findings of these study indicate that enabling a data-driven organi-sation is not a technological challenge anymore, rather more of an organizational challenge. It has been noted that top management support in the form of leading by example in using analytical tools in everyday tasks, engaging users/employees right from the start, capability building and making analytical tools simple and engaging are key to enabling a data-driven organisation. Furthermore, when top-managers lead by example in using analytical tools, they become the champions in their department and hence instil a data-driven culture organisation-wide.